Studio A x Liberty Specialty Markets
Product Design | Product Photography | Socials
Liberty Specialty Markets presented the 2020 Asia Pacific Art Award to artist Jaycee Kim, who is a talented member of Studio A. Jaycee Kim was awarded a licensing fee for his beautiful artwork, Postage Stamp Colour Palette. Liberty Specialty Markets approached us with a request to create merchandise ideas that incorporate Jaycee Kim's artwork while maintaining the branding of Liberty Speciality Markets. The product needed to emphasize that this collaboration with Studio A has been ongoing for over 10 years, and this project contributes to their shared commitment to artistic innovation.
Jaycee Kim with artwork Postage Stamp Colour Palette
Liberty Speciality Markets is a Fortune 100 company that has been in the insurance business since 1912. As part of their business initiatives, they support local communities, environment, social projects and charities. The focus of their charitable giving is to invest in community initiatives dedicated to empowering individuals who are experiencing homelessness, advancing access for people with disabilities and expanding educational opportunities for underserved students.
Studio A is an art studio based in Sydney that nurtures the talents of artists living with intellectual disabilities. For over a decade, Liberty has been a supporter of Studio A. The enterprise paves professional pathways so the artists can achieve artistic and economic success. The Studio A program is structured to operate as a social enterprise. Revenue derived from the program’s activities is invested back into the program to increase its artistic and social outcomes. Income derived from the sale and exhibition of artwork directly benefits the artist.
The laptop bag was created in partnership with Jaycee Kim and features a spacious front and back pocket with concealed handles, a detachable shoulder strap, and a lining adorned with Jaycee's artwork, the Postage Stamp Colour Palette. Additionally, the bag adheres to Liberty Specialty Markets' branding guidelines. My responsibilities in the development of this product included initial concept design, creating product specifications, preparing files, and producing finished artwork for the manufacturer.
Jaycee Kim
“My work is inspired by the Playstation game Kingdom Hearts, in particular the Gummi Ship. The ship flies to other worlds and has a unique type of pattern around its edges. The pattern enables transformation. My work is about transformation. The degradation of colour reflects and allows the expression in my brain to change. Rainbow colours allow me to change colours and moods. The chess characters are inspired by my watercolour paintings. Using my new creative ensemble I invite you to checkmate with my duplicates.”
Further products designed for Liberty Speciality Markets in collaboration with various Studio A artists
